Postback feedback
Use downstream conversion and event feedback to evaluate campaign quality beyond clicks and impressions.
Campaign optimisation
Optimise spend around the signals that matter.
MercarIQ gives campaign teams targeting controls, optimisation lists, postback support, and granular reporting for stronger DSP performance management.
Performance controls
Turn campaign data into practical optimisation decisions.
Optimisation needs more than a dashboard. Operators need controls for supply quality, targeting, downstream events, and campaign-level performance signals.
- Use allow and block lists for IPs, Site IDs, Publisher IDs, and more.
- Support postbacks to optimise around conversion and event feedback.
- Track bids, wins, impressions, clicks, events, spend, and performance movement.
Optimisation signals
Optimise with reporting, supply controls, and downstream feedback.
Strong campaign optimisation depends on seeing the right signals and having practical controls to act on them. MercarIQ combines performance reporting, targeting, postbacks, and allow/block controls.
Allow and block lists
Improve bidding quality by controlling IPs, Site IDs, Publisher IDs, and other traffic or supply signals.
AI-assisted review
Connect AI workflows to reporting context so operators can investigate performance movement and prepare optimisation actions faster.
FAQ
Campaign optimisation questions.
Why are postbacks important?
Postbacks help teams optimise around downstream events and conversion signals, not only front-end clicks or impressions.
What can operators block or allow?
MercarIQ supports optimisation lists for IPs, Site IDs, Publisher IDs, and other bidding signals used to manage traffic quality.
MercarIQ DSP
Improve campaign control with connected optimisation workflows.
See how MercarIQ combines reporting, postbacks, targeting, and AI-connected assistance.
Request demo