Campaign health checks
Approved AI tools can inspect campaign indicators such as spend, bids, wins, impressions, clicks, and events to help teams understand performance movement.
AI-connected DSP
Connect AI assistance to live DSP operations.
MercarIQ gives media buying teams a DSP workflow where approved AI platforms can inspect data, explain performance, and support campaign action under platform governance.
Why it matters
AI needs controlled access, not screenshots and exports.
Traditional DSP work leaves AI outside the operational loop. Teams copy numbers, export reports, and manually translate insight into action. MercarIQ is built around controlled AI access to campaign data and tools.
- Fetch campaign and reporting data through governed platform access.
- Use AI to explain spend, bids, wins, clicks, impressions, and events.
- Keep updates behind role-based permissions and operational controls.
Operational workflows
Where AI-connected DSP access creates leverage.
AI is useful only when it can work with the same operational context as the campaign team. MercarIQ is built to connect AI assistance to live reporting, optimisation, and governed campaign-management workflows.
Guided optimisation
Operators can use AI assistance to review targeting, postbacks, optimisation lists, and reporting context before deciding which campaign changes to make.
Governed action
AI-supported workflows remain tied to platform permissions, so data access and campaign changes stay inside approved roles and responsibilities.
FAQ
AI-connected DSP questions.
Is this just an AI reporting layer?
No. MercarIQ positions AI as part of campaign operations, connecting reporting context with governed workflows and platform instructions.
Can AI update campaigns directly?
MercarIQ is designed around governed access, so AI-assisted updates should respect the platform roles and controls set by administrators.
MercarIQ DSP
See AI-connected campaign control in action.
Explore how MercarIQ connects AI workflows, reporting, optimisation, and whitelabel DSP operations.
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