MCP-ready AI platform access
Connect AI platforms via MCP to fetch DSP data, inspect campaign health, and update campaigns through governed tools.
AI-connected whitelabel DSP
MercarIQ DSP turns campaign operations into intelligent, secure, real-time control.
The first DSP designed to connect with AI platforms through MCP, allowing AI agents to fetch data, explain performance, and update campaigns while your team keeps governance and role-based control.
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AdServer included
Built for AI-native trading teams
From prompt to platform action.
MercarIQ DSP combines AI chatbot instructions, MCP connectivity, granular targeting, optimisation controls, reporting, and secure whitelabel deployment in one adaptive interface.
The result is faster campaign management without weakening operational control.
Integrated AI chatbot
Translate plain-English prompts into precise platform instructions for quicker operations and guided campaign control.
Advanced targeting
Target by device, operating system, country, region, and city to align spend with the right traffic.
Optimisation lists
Use allow and block lists for IPs, Site IDs, Publisher IDs, and more to improve bidding quality.
Whitelabel multi-client DSP
Deploy one instance that supports multiple clients while keeping branding, access, and operations separated.
Granular reporting
Track bids, wins, impressions, clicks, events, spend, and campaign-level performance with clear reporting views.
Adaptive interface
Use the platform comfortably across desktop, tablet, and mobile devices with responsive workflows.
Postback optimisation
Support postbacks to optimise campaign spend around downstream performance signals.
Integrated AdServer
Manage campaign assets and delivery through an integrated AdServer connected to the DSP workflow.
Security-first operations
Rigorous role-based access control.
MercarIQ DSP is designed around granular roles and permissions, helping administrators control who can view, update, optimise, and manage platform resources.
MercarIQ DSP
Launch a smarter whitelabel DSP.
Bring AI-connected campaign control, advanced targeting, optimisation lists, postbacks, granular reporting, and integrated ad serving into one platform.
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