Asset workflow
Manage campaign assets and delivery context as part of the same operating environment used by campaign teams.
Integrated AdServer
Keep campaign management and ad serving connected.
MercarIQ brings DSP operations and AdServer workflows into one platform so teams can manage assets, delivery, reporting, and optimisation with less fragmentation.
Connected workflow
Less switching between campaign systems.
Separate tools can slow down campaign setup and make reporting harder to trust. MercarIQ connects buying workflows with ad serving context so teams have a cleaner operational loop.
- Manage campaign assets and delivery in the same operating environment.
- Connect reporting and optimisation signals to DSP workflows.
- Support banner, interstitial, and popunder formats.
DSP and delivery
Connect buying workflows with ad serving execution.
When campaign setup, delivery, reporting, and optimisation live in separate places, teams lose time and context. MercarIQ keeps the DSP workflow close to the AdServer layer.
Reporting continuity
Connect delivery and performance signals with campaign reporting so optimisation decisions have clearer context.
Format support
Support banner, interstitial, popunder, and video campaign workflows through an integrated advertising platform foundation.
FAQ
DSP and AdServer questions.
Why combine DSP and AdServer workflows?
Connected workflows reduce fragmentation between campaign management, asset handling, delivery, reporting, and optimisation.
Does this replace every ad operations tool?
MercarIQ focuses on connecting DSP campaign operations with integrated ad serving workflows inside one platform experience.
MercarIQ DSP
See the DSP and AdServer workflow.
Book a walkthrough of MercarIQ campaign operations, reporting, postbacks, and integrated ad serving.
Request demo