Supply filtering
Use allow and block lists across IPs, Site IDs, Publisher IDs, and other bidding signals to improve traffic quality and campaign control.
Ad networks
A whitelabel DSP operating layer for ad networks.
MercarIQ gives ad networks a campaign control layer for targeting, optimisation, reporting, postbacks, AdServer workflows, and AI-connected operations.
Network operations
Control traffic, clients, and campaign performance.
Ad networks need fast campaign operations without losing oversight. MercarIQ focuses on the practical controls operators need across targeting, reporting, optimisation, and access.
- Use allow and block lists for IPs, Site IDs, Publisher IDs, and bidding signals.
- Track bids, wins, impressions, clicks, events, and spend.
- Support postback-based optimisation around downstream performance.
Ad network workflows
Give network operators the controls they actually use.
Ad networks need fast campaign setup, supply control, transparent reporting, and the ability to optimise around downstream performance. MercarIQ packages those controls into a whitelabel DSP operating layer.
Performance visibility
Track bids, wins, impressions, clicks, events, spend, and campaign-level performance so teams can see what is moving.
Client-ready operations
Support whitelabel campaign workflows for clients or internal teams while keeping access and responsibilities separated.
FAQ
DSP questions for ad networks.
Why would an ad network need a DSP?
A DSP layer gives networks more control over buying workflows, campaign optimisation, reporting, postbacks, and client-facing operations.
Can MercarIQ support network traffic controls?
Yes. MercarIQ includes targeting, allow and block lists, postbacks, reporting, and integrated delivery workflows.
MercarIQ DSP
Run network campaigns with stronger control.
See how MercarIQ supports ad network DSP operations and multi-client campaign management.
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